Harnessing the potentials for a sustainable business


Capital markets around the world have seen an unprecedented increase in the number of new investors and the injection of a huge amount of capital via equities over the past year. However, 2022 was marked by a major geopolitical crash in the form of the Russian invasion of Ukraine which sent shockwaves and confusion through global markets, leading to high volatility in stock prices, gold and metals.

Speaking to the
ET Global Business Summit (GBS) 2022various experts showed how companies can harness the potential of sustainability and remain resilient in the future.

Bill Ford, President and CEO, General Atlantic, said that with the post-Covid recovery and the problem of supply and demand, there was already an expectation of systemic inflation. This, in turn, caused interest rates to rise. This has investors concerned, and tech stocks have seen significant corrections.

He further added that despite market corrections and an interest rate hike by the US Federal Reserve, economies were recovering strongly from the pandemic. But now the war between Ukraine and Russia has once again heightened the risk of economies reaching a point of recession. With the invasion of Ukraine, Ford said, the world is set to experience significant disruption to supply chains. This is already evident after the imposition of sanctions on Russia.

Going forward, he added, the shift to the digital economy is unstoppable. “The rise of digital India is fully developing and will create many investment opportunities,” Ford added.

Paul Perreault

In the biotechnology industry,
Paul Perreault, CEO and General Manager, CSL, said innovation is important and, in fact, the best part of the industry. Failing to consistently innovate in biotechnology will plan your exit from the market.

Perreault believes the pandemic has given impetus to decentralized trials. These reduced the burden on trial participants through remote monitoring, video visits and mobile nursing. It also reduced the need to travel to research sites for all appointments and lab tests and ensured more efficient trials.

On the bright side of the pandemic, many curious young minds have begun to take an interest in epidemiology or biostatistics. He further added that the pandemic has clarified how imperative it is to invest in stem cell research and science.

Evan Spiegel

Further away,
Evan Spiegel, CEO, Snap Inc.said platforms have a responsibility to self-regulate content and ensure they are spreading misinformation.

If social media platforms develop a tendency to stick to a country’s data privacy policy, they can provide impetus for increased digitization, Spiegel added. Furthermore, it also creates a healthy environment for open dialogue in society.

Rajeev Misra

Rajeev Misra, CEO, SoftBank Vision Fund, said powerful investors no longer have better access to markets. Startups have shifted the center of gravity. This has led to a more reasonable valuation of companies.
“The market hasn’t reached an equilibrium state, where the private markets are still sort of valuing where the public market multiples are,” he added.

Anant Maheshwari

On the creation of sustainable enterprises,
Anant Maheshwari, President, Microsoft India, said partnerships would be the driving force behind India’s digitalization story. Indians are one of the most digitally connected people on the planet, and they lead the digital payments segment. Businesses are moving from competition to collaboration to better serve consumers.

Today, every business, whether it’s healthcare, banking, or education, is a digital business.

Lingraju Sawkar

On the same lines,
Lingraju Sawkar, President, Kyndryl Indiasaid that the digital transformation that has occurred in the past two years has been greater than what has occurred in the previous 100 years.

Previously, the technology was developed internationally and then introduced in India. But now the technology is built in India and then introduced globally. He added that the change has been significantly driven by the growing number of SMEs and MSMEs in India.

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