KBC Mobile now adds daily financial and economic news to its services.
The economic newspapers De Tijd / L’Echo, VRT NWS and KBC economists provide KBC Mobile users with a selection of topical articles.
Monday, December 20, 2021 – Consumers are increasingly looking for understandable and reliable sources of information to improve their knowledge of financial matters.With this in mind, KBC Mobile will provide its users with financial and economic information, news and insights on a daily basis.This information will be provided by the economic newspapers De Tijd and L’Echo, as well as by the economists of VRT NWS and KBC..
Market research shows that a daily supply of relevant content helps KBC Mobile users keep up to date with the latest news and make more informed decisions about their financial affairs.Customers value fast, reliable, and objective updates, especially when they match their financial needs.These results have also been confirmed by a pilot project underway in recent weeks.This innovative partnership with two well-established sources of information enables KBC to meet these needs, further positioning KBC Mobile as a unique all-in-one application which is now used by more than 1.75 million customers.
* KBC (Brussels) Mobile and CBC Mobile
KBC Financial News now in your pocket, when and where you need it
KBC, De Tijd / L’Echo and VRT NWS offer a daily selection of around ten current and relevant news articles (therefore only available in Dutch and French). Every day, the editors of De Tijd / L’Echo and VRT NWS will select financial and economic articles, while respecting journalistic impartiality, and KBC economists will also provide articles for this new service in the KBC app, focusing on the financial information of Belgium.
Customers do not need to register on news sites or purchase a subscription. All selected news will be gathered in a single, easy-to-access location on the app’s start screen. If the user selects the headline of one of the latest financial or economic news, then they can read the entire article.
If a user does not want to receive daily news, they can easily turn off this feature in their settings or select the most recent article tab and choose “I no longer wish to receive news articles.” They can always reactivate this feature later by going to ‘Give away’. Ultimately, it will be possible to personalize the news feed to take into account the information that the customer specifically wishes to see.
Karin Van Hoecke, Managing Director of Digital Transformation and Data at KBC Bank, is proud of this unique feature: ‘KBC is increasingly positioning KBC Mobile as a unique all-in-one app, which in September was named the world’s best mobile banking app by independent international research agency Sia Partners. This is a clear recognition of years of innovation, development and – in particular – attentive listening to our customers. Listening to them, we have also gained a lot of experience in recent years when it comes to using KBC Mobile to provide non-financial services from external partners. Since the launch of these services in mid-2018, they have been used more than 7.5 million times by nearly 700,000 regular KBC Mobile users,illustrating that we are clearly responding to a growing need of our customers. This “beyond banking” experience has taught us that our clients are open to innovation and to services that make their lives easier. The innovative collaboration between two well-established sources of information and KBC meets this need. For the first time, our clients receive the latest news updates several times a day, which not only satisfies their thirst for information, but also allows them to quickly plan their future financial decisions.Through the financial and economic information we provide, we help increase our clients’ financial knowledge and literacy, which is one of the pillars of sustainability that we as a bank insurer are committed to.
Hans De Rore, Commercial Director of Mediafin, adds: ‘Media consumption is constantly changing. As publisher of De Tijd and L’Echo, as well as of the consulting magazines De Belegger / L’Investisseur, Mediafin is an important player in this media landscape. We publish popular dailies, operate highly visited websites, provide information widely recognized for reliability, and have consistently gained readers in recent years. In the future, we want to continue to operate at the cutting edge of technology. This is why we pay special attention to the multimedia accessibility of our quality journalism, and why we are happy to accept KBC’s invitation to participate in this project. The KBC app is an additional channel through which we can present our high-quality information content to consumers. Our experience has shown that readers who regularly sample our editorial articles are more likely to purchase a subscription. ‘
Lieven Vermaele, Director of Partnerships and Operations at VRT, is also enthusiastic about the partnership: “More than ever, digital is the new normal. This creates a situation where the media and news outlets want to be present on as many platforms as possible. By offering financial and economic news and commentary via the KBC Mobile app, VRT can connect with the right target group on a relevant digital media platform. It helps us bring news to new users as more and more people now get their information from media other than radio or television. The fact that we do this together with KBC and Mediafin makes this initiative even stronger. The Flemish ecosystem is under pressure from major international players.However, this type of partnership allows us to strengthen each other and expand our reach. The strong brands VRT NWS, De Tijd / L’Echo and KBC are together greater than the sum of their parts. ‘