TerraZero Technologies, Inc. Deploys Second Activation of Miller Lite in Decentraland in Collaboration with Global Superstar and Entrepreneur J Balvin


  • TerraZero Studio is rolling out Miller Lite’s second fully interactive bar experience in collaboration with global superstar and entrepreneur J Balvin.
  • Users can collect Miller Lite x J Balvin Bodegawear.
  • Miller Lite leverages their previous activation to double the engagement and activation potential of the metaverse
  • Miller Lite’s presence evolves community building and social engagement in the metaverse.

VANCOUVER, BC, August 15, 2022 /CNW/ – TerraZero Technologies Inc. (“TerraZero“or the”Company“), a vertically integrated Metaverse technology company, announces the second “Meta Lite Bar” activation from Miller Lite (www.millerlite.com) in collaboration with world-renowned music sensation, J Balvin in Decentraland (www.decentraland. org).

The activation sees TerraZero bring back the Miller Lite Meta Lite bar for another experience, following their successful Big Game Day activation in February 2022, this time with global sensation J Balvin. This is an important milestone for the Metaverse as this activation is social proof that big brands like Miller Lite can find added value and increased audience engagement through the Metaverse through repeated deployments of their virtual versions.

Where a prototypical marketing campaign would see a lot of overhead spent on a single-use activation, the Metaverse presents an opportunity where Miller Lite can create an engaging and immersive experience with their Meta Lite Bar, and bring it back for subsequent activations, creating long-term value at a single marketing spend, where costs streamline and engagement increases over time.

Savvy brands like Miller Lite know that the Metaverse offers both rarity and longevity; where a cessation of interest can be elevated over a short period of time through an activation, then that same build and experience can be brought back at a later date, call and decree of the mark. TerraZero knows the power this gives to brands, which is why their in-house studio designs experiments to deliver short- and long-term KPIs underlined by actionable analytics.

This activation also brings brand identity to life in a way that a marketing campaign can become a place of socialization, community building and fandom for the brand itself and partner artists like J Balvin.

For J Balvin, known for his ever-evolving approach to fan engagement, Bar Takeover connects the artist to his fans through an interactive experience in a way that’s more immersive and engaging than music alone. In the Meta Lite Bar experience, fans can claim unique clothing items for their avatars that channel J Balvin’s personal look and style. From clothes and accessories to shiny hair in the colors of the rainbow, the Meta Lite bar makes it possible. These garments will be worn by avatars throughout their adventures in the Metaverse, showing how Miller Lite stays ahead of the curve using the combined worlds of technology and entertainment with a consumer-based approach to marketing and promotions. .

The future is bright for the Meta Lite bar. Why not use the bar as a place for virtual performances by other artists or as a meeting place during sporting events, bringing together fans from all over the world via the metaverse?

TerraZero Experience Director (CXO), Brandon F Johnson & Chief Metaverse Officer (CMO), Ryan Kiefer see Miller Lite as an innovator in the CPG, and now in the entertainment space. “The truth is, the Meta Lite bar can be anything Miller Lite intended it to be. The brand understands that, and that’s why it’s going to be a fixture in the digital world for years to come. There is an unprecedented opportunity to build community and engagement for a brand like Miller Lite, and our relationship with Miller and Molson Coors was simply outstanding.”

Players were able to jump into the “Meta Lite Bar x J Balvin” launched experience in Decentraland at www.decentraland.org, coordinates 44, -45 from July 26 to August 2, 2022.

About TerraZero Technologies Inc.

TerraZero Technologies Inc. (“TerraZero“) is a vertically integrated Metaverse development group and a leading Web 3.0 technology company specializing in helping brands create immersive experiences. The Company’s Metaverse-agnostic vision is to develop and implement products and services with scalable business applications to drive engagement through gamified experiences where enterprise-level enterprises, Metaverse platforms, and Web3 creators can seamlessly connect and grow their virtual world and efforts of the physical world together as one. TerraZero owns digital real estate for brands to establish a presence in existing virtual worlds and can also offer brands their own private worlds to provide offices and services to people interested in the metaverse. Additionally, TerraZero acquires, designs, constructs and operates virtual assets. uals and solutions to monetize the metaverse ecosystem. The Company’s activities are segmented into five (5) divisions which include: (1) Creating immersive experiences in existing or private ate virtual worlds; (2) advertising; (3) data analysis; (4) events and marketing; and (5) infrastructure. TerraZero aims to support the community, foster innovation and drive adoption. For more information, visit www.terrazero.com or contact [email protected].

Caution Regarding Forward-Looking Information

This press release contains certain statements and information that may constitute forward-looking information or statements within the meaning of applicable securities laws. Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs of the Company’s management regarding future events. Generally, forward-looking statements and information can be identified by the use of forward-looking terminology such as “intends”, “expects” or “anticipates”, or variations of such words and expressions or statements that certain actions, events or results “could”, “could”, “should”, “would” or “potentially” or “probably” occur. Such information and statements, referred to herein as “forward-looking statements”, are not historical facts and are made as of the date of this press release, which includes, without limitation, statements regarding discussions of plans, estimates and forecasts and statements as to management’s expectations and intentions regarding, among other things: the Company’s intention to develop and drive traffic to its assets and locations in virtual worlds; potential results expected from the Miller Lite metaverse bar and collaboration with J Balvin; that establishing an early presence within the metaverse will provide the company with new users, branding and marketing opportunities; events, plans of action and the potential of the Company’s technology and operations, among others, are all forward-looking information.

Events or circumstances may cause actual results to differ materially from those anticipated due to numerous known and unknown risks, uncertainties and other factors, many of which are beyond the Company’s control, including, but not limited to, market and other business, economic and capital market conditions; the ability to manage operating expenses, which could adversely affect the Company’s financial condition; the ability to remain competitive as other, better-funded competitors develop and market competitive products; regulatory uncertainties; access to staff, employees and consultants; market conditions and demand for and prices of products and services; demand for and pricing of cryptocurrencies and NFTs; security threats, including loss/theft of NFTs, cryptocurrencies and other TerraZero assets; TerraZero’s relationships with its customers and business partners; TerraZero’s ability to successfully define, design and launch new products on a timely basis that meet customer needs; the ability to attract, retain and motivate qualified personnel; industry competition; the impact of technological changes on products and the industry; inability to develop new and innovative products; the ability to successfully maintain and enforce our intellectual property rights and defend claims of third parties for infringement of their intellectual property rights; the impact of intellectual property litigation that could materially and adversely affect the business; the ability to manage working capital; and reliance on key personnel. As a result, TerraZero may not achieve its plans, projections or expectations. Further, such statements and information are based on numerous assumptions regarding present and future business strategies and the environment in which the Company will operate in the future, including demand for its products, the ability to successfully develop software , that there will be no regulations or laws that will prevent the Company from carrying on business, expected costs, the ability to obtain sufficient capital to carry out its business plans, the ability to achieve its objectives and the price of cryptocurrencies and NFTs. Given these risks, uncertainties and assumptions, you should not place undue reliance on these forward-looking statements.

Factors that could cause actual results to differ materially from those in the forward-looking statements include the inability to obtain regulatory approval, the continued availability of capital and financing, technology failures, the inability to obtain permits needed to operate the business, the impact of technological changes on the industry, the impact of COVID-19 or other viruses and diseases on the ability of the business to operate and hire staff , competition, security threats including stolen NFTs and cryptocurrencies from TerraZero or its customers, consumer sentiment towards TerraZero’s Metaverse products, services and technology generally, inability to develop new products and innovations, litigation, increased operating costs, increased labor costs, declining price of cryptocurrencies and NFTs, counterparty failure es to perform their contractual obligations, government regulations, loss of key employees and consultants, and general economic, market, or business conditions. The forward-looking statements contained in this press release are expressly qualified by this cautionary statement. Readers are cautioned not to place undue reliance on forward-looking information. The forward-looking statements contained in this press release are made as of the date of this press release. Except as required by law, the Company disclaims any intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Further, the Company assumes no obligation to comment on expectations or statements made by third parties.

SOURCETerraZero Technologies Inc.

For further information: Dan Reitzik, CEO, Director and Founder, Email: [email protected]; For media enquiries: Email: [email protected]; For Investor Inquiries: Email: [email protected]

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